In today’s real estate market, many Florida sellers are finding that their homes are taking longer to sell than expected. With higher inventory levels and more cautious buyers, properties aren’t flying off the market the way they were during the recent boom. As the days on market (DOM) counter ticks up, some sellers start to panic.
One strategy that’s gaining attention is delisting a property and then relisting it later to “reset” the DOM. The goal is to make the listing appear new again and hopefully attract renewed interest.
But does this approach actually work? And more importantly, does time on market really hurt your home’s value?
In this article, we’ll explore what DOM means, how it relates to pricing and buyer behavior, and whether resetting it is a smart move or a distraction from the real issue.
Why Days on Market Gets Too Much Attention
If you’re trying to sell your Florida house and it’s not selling quickly, it’s easy to assume that your growing DOM (Days on Market) count is the problem. Many sellers focus on that number as if it were the key to unlocking buyer interest.
In reality, DOM is more of a psychological concern for sellers than a real obstacle for buyers. The truth is simple: homes that sit on the market too long are almost always overpriced for current conditions. Yet, instead of adjusting the price, many sellers consider resetting the DOM by delisting and relisting their property through a Florida flat-fee MLS listing service.
But here’s the problem—changing the DOM doesn’t change the market.
Experienced investors understand this. They’re not worried about how many days a property has been listed. They understand that time on market equals holding costs, and they make price adjustments as needed to sell the property quickly. That’s why investor-owned homes often sell faster—because they’re priced to move, not to sit.
If you’re using a service like List Now Realty to list your home on the MLS for a flat fee in Florida, remember that it’s not about how long your listing is live. It’s about whether the price reflects what buyers are willing to pay today.
What Actually Impacts Sale Price (Hint: It’s Not DOM)
A common misconception among sellers is that a high Days on Market (DOM) number somehow drives down their home’s market value. But the market—not time—is what determines value. Just because a property has been listed for a long time doesn’t mean it’s worth less. It usually means it was overpriced from the start.
That’s why homes that are priced correctly tend to sell quickly. When the asking price aligns with market conditions, the Days on Market (DOM) stays low, and seller leverage remains strong. On the other hand, homes that sit for months often undergo multiple price reductions, not because of the Days on Market (DOM) itself, but because sellers are gradually aligning their prices with what the market is willing to pay.
If you’re using a platform like List Now Realty to list a house on the MLS in Florida, remember that pricing strategy is everything. The longer your home sits on the market, the more likely you are to have to reduce the price, not because buyers are counting days, but because the initial asking price didn’t reflect market reality.
For experienced sellers and investors, especially those who choose to list on MLS without an agent in Florida, the smart move is to set a competitive price from the beginning. That way, you avoid the drag of extended DOM and keep more control over the negotiation process.
The Truth About Delisting and Relisting
When a property isn’t selling, many Florida homeowners consider delisting it and then relisting at a later date to reset the Days on Market (DOM) counter. The idea is to make the property appear as a “new listing” and attract fresh interest. It’s one of the most frequently asked questions we receive from sellers using our Florida flat-fee MLS listing service.
Technically, relisting can reset the visible DOM on many MLS platforms; however, each MLS has its own unique rules. Some require a certain number of days off the market before the Days on Market (DOM) resets. Even if the number drops to zero, the property’s listing history remains visible to most real estate agents and savvy buyers.
If you’re using a service like List Now Realty to list on the MLS for a flat fee in Florida, it’s essential to understand that resetting the Days on Market (DOM) doesn’t reset buyer perception. Relisting without making any meaningful changes—like a new price, updated photos, or improved marketing—won’t change the outcome.
Our advice? Focus on what actually influences buyers, like price and presentation. If your property has been sitting, a smart price adjustment or refreshed listing content will do far more than trying to manipulate the clock.
Why Relisting Rarely Works
At first glance, resetting the Days on Market counter might seem like a fresh start. But unless you’ve made substantial changes to your listing, relisting rarely delivers better results. That’s true whether you’re using a traditional agent or listing through a flat-fee MLS service in Florida.
Buyers and agents can easily see that a property has been relisted. MLS systems clearly display the listing history, and even if the DOM is reset, the original timeline is often just a click away. No one is fooled, and even if they were, it wouldn’t matter. Market value is market value, and price is what ultimately drives interest.
Through years of working with sellers who use our Florida flat-fee MLS listing service, we’ve seen the same pattern repeat itself over and over. Properties that sell after being relisted almost always have a price reduction.
Instead of restarting the clock, a better strategy is to update your pricing based on buyer feedback, current comps, and market conditions. That’s how professional investors operate, and that’s why they typically sell faster, even in slower markets.
If you’re trying to list your home on the MLS for a flat fee in Florida, focus on strategies that make a significant impact. Relisting alone won’t accomplish this.
Smarter Moves: Adjust, Don’t Reset
When your home isn’t selling, resetting the Days on Market (DOM) might feel like a fix, but it rarely changes the outcome. A price reduction or improved presentation might. That’s why at List Now Realty, we consistently recommend smart adjustments over relisting.
If you’re listing your home through a flat fee MLS broker in Florida, your best move is to stay responsive to the market. That means making updates based on buyer feedback, comparable sales, and showing activity.
Instead of trying to trick the system, here’s what works:
- Make a strategic price reduction. We recommend pricing your home at or just above market value to leave room for negotiation, then adjusting it if needed based on the response.
- Upgrade your listing photos. Sometimes, professional photography is all it takes to make a property stand out and sell.
- Keep your listing fresh with unlimited edits. With our Florida flat fee MLS listing service, changes are just a quick email away.
In complete transparency, we get paid again when a seller relists. So financially, it would benefit us to suggest relisting. But we don’t because it’s not in your best interest. Our priority is helping you sell, not restarting the clock to charge another fee.
If you’re looking to list a house on MLS for a flat fee in Florida, make sure your strategy is driven by data and value, not just the DOM counter.
Why a Flat Fee MLS Listing Supports Smarter Selling
When it comes to selling your home, control and flexibility matter; that’s precisely what you get with a flat fee MLS listing in Florida. It’s a smarter, more efficient way to market your property, especially when paired with a responsive pricing strategy.
At List Now Realty, our Florida flat fee MLS listing service is designed to help you adapt quickly to market conditions. You can make unlimited changes to your listing, whether that means adjusting the price, swapping out photos, or refining your property description. Just send us an email, and we’ll take care of it quickly.
Here’s why experienced sellers and investors choose our service:
- Cost savings that keep your pricing competitive. Save thousands on commissions and pass that value on to your buyers.
- Complete control over your listing. You decide when to adjust your strategy, not an agent working on their own schedule.
- Professional guidance without the upsell. We give you honest advice about what works—even when that means recommending against actions that would make us more money.
Whether you’re planning to list on MLS without a Realtor in Florida or want to avoid overpaying to reach buyers, our service empowers you to sell smarter and keep more of your equity.
Conclusion
The number of days your home has been on the market doesn’t lower its value—the market does. Buyers respond to price, presentation, and perceived value, not how long a property has been listed. That’s why resetting the DOM rarely works on its own. To attract serious offers, focus on what actually moves the needle, like pricing your home correctly and presenting it well from the outset.
At List Now Realty, we help Florida sellers achieve exactly that with our flat-fee MLS listing service. Whether you’re relisting or starting fresh, we give you the tools to adjust, respond, and succeed without paying a full commission.
So, if you’re ready to list your home on the MLS for a flat fee in Florida and take control of your sale, we’re here to help.
List your home today with our flat fee MLS service and start selling smarter.